On September 18, 2026, MuseDoors Inc. visited the Yizhen Yixian Xincai Cultural and Creative Workshop to gain firsthand insights into the craftsmanship and contemporary applications of Xiangyunsha, a traditional Chinese silk fabric.
The visit offered an opportunity to explore how traditional craftsmanship can inspire contemporary cultural products and connect with international markets.
Discussions covered product development, creative design, sales strategies, and potential approaches to global market expansion. Both sides also exchanged ideas on how brand development, digital storytelling, and cross-border commerce could help bring traditional Chinese craftsmanship to wider audiences.
The exchange opened up opportunities for further collaboration in cultural product innovation, heritage-driven branding, and international business development.
