The MuseDoors team recently visited Qingyuan Cultural Centre for a discussion on the protection, transmission and contemporary expression of intangible cultural heritage.

The exchange explored Qingyuan’s rich heritage resources, current approaches to safeguarding traditional culture, and new communication methods. The conversation also considered how AI, digital content and social media can present traditional culture in ways that are accessible to younger and more diverse audiences.

Intangible cultural heritage carries a region’s history, memory and identity. As digital tools continue to develop, new forms of content can extend its reach and encourage greater participation from younger generations.

MuseDoors will continue to explore the meeting point between traditional culture and AI through original content, creative tools, education and digital distribution.

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